The Importance of a Business Card

28 11 2009

In PR Publications, our class learned about the importance of a well designed business card.  The card should always represent what the business or organization stands for.

Information that can be included on a business card:

  • Your name
  • Your business/organization’s name
  • Email
  • Phone Number
  • Address

Often times it is helpful to create a card that has a less tradition approach to its design.  Examples such as having a round card rather than a rectangle.  Anything that catches the eye can often make a good impression in professions that involve design.

Here is a link to some interesting business.

One helpful program to help with creating a business card of your own is Adobe InDesign

While the video above (from the movie American Psycho) is obviously a humorous exaggeration on how important a business card is, you should always have one that is eye-pleasing.  In every business situation you should always have a card handy.  Whether you are going to an interview or have met someone in the same field as you, it is always helpful to have one to give to others.  A business card makes a wonderful impression and serves as a remind of who you are, what you do, and who you are affiliated with.

Here are “10 Powerful Networking Tips Using Business Cards” by Carl E. Ried that might aid you in your professional endeavors.

Below is a powerpoint I got from SlideShare that offers helpful hints to creating a “killer” business card.

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Typography

28 09 2009

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When a designer is trying to make a decision of which font to choose, they should “select font options that reinforce your key organization’s identity and deliver its key message effectively to the target public.”

Linda P. Morton explains that the best option is usually to use a more conservative font, however for Generation X and Y enter into the business field, less conservative fonts may become more popular for letterheads.

The typical font size for a business card is usually 7 points or under, but anything that fits on the 3.5 x 2 card will work as long as all of the necessary information is included.

For a brochure, the typical font size would be about 12, but at the same time it is appropriate to have a variety of font sizes depending on the design you choose.

There are actually many more fonts than InDesign shows you and most of them can be found on the internet.  The best and most reliable (and legal) source to find tons of fonts is at dafont.com .

For directions on how to download fonts for both Microsoft and Mac users, please visit this site: http://www.computerhope.com/issues/ch000563.htm

For Questions about dafont.com, visit their FAQ page.

Strategic Publications:  Designing for Target Publics by Linda P. Morton