The Importance of a Business Card

28 11 2009

In PR Publications, our class learned about the importance of a well designed business card.  The card should always represent what the business or organization stands for.

Information that can be included on a business card:

  • Your name
  • Your business/organization’s name
  • Email
  • Phone Number
  • Address

Often times it is helpful to create a card that has a less tradition approach to its design.  Examples such as having a round card rather than a rectangle.  Anything that catches the eye can often make a good impression in professions that involve design.

Here is a link to some interesting business.

One helpful program to help with creating a business card of your own is Adobe InDesign

While the video above (from the movie American Psycho) is obviously a humorous exaggeration on how important a business card is, you should always have one that is eye-pleasing.  In every business situation you should always have a card handy.  Whether you are going to an interview or have met someone in the same field as you, it is always helpful to have one to give to others.  A business card makes a wonderful impression and serves as a remind of who you are, what you do, and who you are affiliated with.

Here are “10 Powerful Networking Tips Using Business Cards” by Carl E. Ried that might aid you in your professional endeavors.

Below is a powerpoint I got from SlideShare that offers helpful hints to creating a “killer” business card.





Putting Color In A Shape on InDesign

19 10 2009

When one first gets introduced to Adobe InDesign, the program can seem quite complicated.  There are so many different little actions that can be done that even the simplest of things can easily be forgotten or confused with other actions.  What I would like to explain to you is how to put color in a shape as well as put color on the border.

1.)  First, Open Adobe InDesign

2.)  Then Create a new document

3.)  Select a shape from the toolbar on the left (rectangle, ellipse, or polygon tool)

4.)  Go to the bottom of the tool bar and double flick “fill” (It will be a white square with a red diagonal line through the center)

5.)  A box will appear with a multitude of colors.  Use this to choose the color for your shape

****To Put Color on the Outline of a Shape:

1.)  Double click “stroke” (which will be to the right of the “fill” tool–it is a square with a black line around it)

And there you go!  You have put color within an object and learned how to change the color of the outline of the object!

While these are simple steps, it is always helpful to have a reminder in the little process of things within these types of programs.