Photography

26 10 2009

PhotographyAfter completing the course “The Language of the Image” offered by Poytner NewsU, I was reminded about a great deal of information about photography.  About two years ago, I took a photography course at Georgia Southern University and learned a lot about photography, but along the way had forgotten a lot of it.  By taking this course, I was reminded of many of the elements of good photography.

To begin with, the course explains the different types of photos including information, passive and active.  An informational photo is just as the name suggests.  It is simply a photo that is for informational purposes; to show what a person, place, or situation looks like.  A passive photo is one that is taken for a publication.  It is when someone sets up the photo to make it look as pleasing as possible.  Active photos are photos of situations that have actually taken place.  Magazines and newspapers use this type of photography a lot.  They are best for photojournalism because they show the situation taking place.

The course then goes on to talk about “single elements”.  It goes through a number of vocabulary words and gives examples of pictures for each including graphic, quality of light, emotion, juxtaposition, mood, sense of place, point of entry, impact, rule of thirds, perspective, suprise, layering, moment, and personality portrait.  (to learn more about these elements, visit http://www.newsu.org)

Next comes the topic of “multiple elements” within photography.  This is when a photographer uses multiple elements that were mentioned above to make the story in the picture more interesting.

The last topic covered in the course is “different approach”.  It talks about how there are opposite approaches you can take to photographic birth, drought, funeral, skulls, and swimmers.  These each can be looked at from two different angles.

What surprised me while taking this course is that there are so many different ways to look at photography.  I think thatlarge_janiceguy many people are fooled to believe that taking a photo is just basically pointing a camera and clicking, but in actuality, there are many things that should be taken into consideration when trying to take a good picture.

After completing the course, I would like to learn more about black and white photography.

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Putting Color In A Shape on InDesign

19 10 2009

When one first gets introduced to Adobe InDesign, the program can seem quite complicated.  There are so many different little actions that can be done that even the simplest of things can easily be forgotten or confused with other actions.  What I would like to explain to you is how to put color in a shape as well as put color on the border.

1.)  First, Open Adobe InDesign

2.)  Then Create a new document

3.)  Select a shape from the toolbar on the left (rectangle, ellipse, or polygon tool)

4.)  Go to the bottom of the tool bar and double flick “fill” (It will be a white square with a red diagonal line through the center)

5.)  A box will appear with a multitude of colors.  Use this to choose the color for your shape

****To Put Color on the Outline of a Shape:

1.)  Double click “stroke” (which will be to the right of the “fill” tool–it is a square with a black line around it)

And there you go!  You have put color within an object and learned how to change the color of the outline of the object!

While these are simple steps, it is always helpful to have a reminder in the little process of things within these types of programs.





Typography

28 09 2009

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When a designer is trying to make a decision of which font to choose, they should “select font options that reinforce your key organization’s identity and deliver its key message effectively to the target public.”

Linda P. Morton explains that the best option is usually to use a more conservative font, however for Generation X and Y enter into the business field, less conservative fonts may become more popular for letterheads.

The typical font size for a business card is usually 7 points or under, but anything that fits on the 3.5 x 2 card will work as long as all of the necessary information is included.

For a brochure, the typical font size would be about 12, but at the same time it is appropriate to have a variety of font sizes depending on the design you choose.

There are actually many more fonts than InDesign shows you and most of them can be found on the internet.  The best and most reliable (and legal) source to find tons of fonts is at dafont.com .

For directions on how to download fonts for both Microsoft and Mac users, please visit this site: http://www.computerhope.com/issues/ch000563.htm

For Questions about dafont.com, visit their FAQ page.

Strategic Publications:  Designing for Target Publics by Linda P. Morton





Segmenting Publics

21 09 2009

My client for my brochure is PRSSA (Public Relations Student Society of America).  The way I would target the public is through education.  Because PRSSA is a student organization, the main target for the organization is students.  The design of the brochure will try to attract students at colleges and universities.  To further target certain students, I would try to attract the ones who are not only Public Relations majors, but also the students who are interested in pubic relations.  Because the brochure would be created to be geared towards students who are involved in PR, it would make sense to make the the design somewhat simple with professional looking typography as well as “fun-styled” photography such as “marker felt”.  There would be a number of pictures of students from previous years.  I would try and make the design appealing in the way that it would not have too many words or too many pictures; give it just enough balance to keep the reader interested in what the brochure has to offer.  All in all, I would want the brochure to rightfully represent the organization as well as attract students who are interested in PR and keep their attention throughout the entire brochure as well as persuade them to want to join.





Contrast

14 09 2009

In graphic design, the word C.R.A.P. (created by Robin Williams) stands for the 4 different elements of good design: Contrast, Reptition, Alignment, and Proximity.

As defined by Strategic Publications: Designing for Target Publics by Linda P. Morton, “Contrast is the element that permits one item to stand out clearly from others”.  Contrast is the differentiation of color in a document.  For example the color white would be a complete contrast of the color black. This is important because the contrast in colors leads your eye through a document and makes you focus on the most significant part.  Because of the importance of contrast, it should be involved in all of your publications, not only to bring attention to certain sections, but to also make your work look pleasing to the eye.   As you can see in the photo of supermodel Gisele Bundchen, the contrast is very high and accentuates the model herself and makes the photograph extremely aesthetically pleasing.  This high contrast also adds a certain sense of style to the work.  While not all of your works have to involved this intense type of contrast, it is always advisable to contrast different parts of your publication. In the second example of contrast (above), the advertisement by Dior exhibits a slightly-less drastic form of the concept.  The main portion of the photograph they want you to pay attention to is the woman.  Many fashion companies try to sell their products by appearance of their models, which is why the word “Dior” contrasts less with the background than the model does.  Yet again, as is obvious, the contrast in the photo to quite pleasing to the eye.

So to effectively make use of the concept of CRAP, by Robin Williams, make sure to include contrast.





Top 10 Things I Have Learned in PRCA 2330

4 05 2009
Top 10 Things I learned

View more presentations from Sarah Farmer.
This is a powerpoint slide of the top 10 things I have learned in Barbara Nixon’s PRCA 2330 class.  (Intro to PR).




Dashboard Confessional!

1 05 2009

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Tomorrow at 8:oo p.m. at the RAC Bandshell, the band Dashboard Confessional is coming to Georgia Southern University and the concert is FREE.  A couple times a year, Eagle Entertainment finds popular bands or singers to come at play at the school.  This school year, the University has already had the pleasure of hosting a concert for Young Joc and O.A.R.  This time, I have the pleasure of being a volunteer for the concert.  

Eagle Entertainment has asked us to really step in and do some serious P.R. for the show tomorrow.  All the volunteers together have handed out thousands of handbills, hung posters all around Statesboro and surrounding counties, and hung door hangers on many of the apartment complexes and dorms around the school.  Many students even drove to their hometowns to promote the Dashboard Confessional concert at their high schools.  We have even gotten groups together to go around the school with chalk and write about when the concert is.  

Because GSU is becoming a campus with an increasing amount of students, this concert is expected to have an amazing turn out.  Thanks to the employees of Eagle Entertainment, our campus has had many amazing concerts in the past and will have many more to come.